The Hitchhiker’s Guide to Scalable Personalization; Video Edition

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Clay x HeyGen Integration

Clay, the powerhouse for data-driven outreach, just teamed up with HeyGen, the AI video platform, to take personalisation to the next level. If your cold emails have been feeling a little too cold lately, it’s high time you warmed them up.

What’s new on the Clay block:

• AI-Generated Personalized Videos: Use HeyGen to create hyper-relevant video messages for every lead—effortlessly;

• Seamless Workflow Automation: Clay auto-populates HeyGen scripts with prospect data for dynamic, one-click video generation.

• Scalable Outreach That Feels Human: Build relationships at scale without losing the personal touch, which is so hard to achieve in the AI world.

Clay x HeyGen CV

Key Points:

Features:

• Automated Video Generation: No editing, no rendering—just scalable, AI-personalized content.

• Data-Driven Personalization: Clay pulls in prospect details (company name, job title, interests) and HeyGen turns them into engaging video scripts, quite a good team work, right?!

• Native Integration: No switching between tools—generate, embed, and send directly from Clay.

Architecture and Workflow:

• Unified Dashboard: Manage video generation and outreach in one place.

• AI-Powered Suggestions: Clay recommends the best messaging based on enriched lead data.

Performance and Benchmarks

•  3x Higher Engagement: AI-personalized video messages outperform text-based outreach by 300%.

•  40% More Responses: Warm leads respond when they feel known and understood;

• Hours Saved: The hours a video editor used to put in back then are now transformed in seconds.

Open Ecosystem

• Third-Party Integrations: Clay smoothly integrates with CRMs, LinkedIn, and email tools.

• API Access: Build custom workflows to automate video outreach at scale.

Cost Efficiency

• Pricing: Included in Clay’s automation suite—no extra cost for integration.

• Value: Compared to traditional video production, Clay + HeyGen saves time, money, and effort.

Market Impact

Clay x HeyGen isn’t just an integration—it’s a solution shifter; 

• Video is the Future of Sales Outreach: It’s finally scalable.

• AI-Powered Lead Gen is the New Norm: Companies leveraging AI-driven personalisation see higher conversions.

• Early Adopters Are Winning: Sales teams that use AI video stand out in crowded inboxes.

Why This Matters

•  Cold outreach is evolving: Text-based outreach is losing effectiveness—AI-driven personalisation is the next frontier.

• Video converts: A short, personalised video usually separates a reply from a ghosted email.

• Scalability meets authenticity: Automate without sounding plain and robotic.

Ok, Now, What Can It Do For You?

• Convert More Leads – AI-personalized video outreach drives up to 3x more engagement.

• Save Time – No manual video editing or scripting—automation handles everything.

• Stand Out – Your outreach won’t feel robotic; every prospect gets a message that feels personal.

Summary

To recap:

• Clay + HeyGen lets you send personalized videos at scale, without manually recording them.

• AI-powered video outreach drives 3x more engagement than traditional cold emails.

• This integration is built for sales teams, recruiters, and marketers who want to automate outreach without losing the human touch.

Pssst

If you’re still jumping from one tool to another or struggling with a hard-to-navigate CRM, this is your sign to make many things smoother and so much easier. My products are designed to boost your personal and business productivity with proven automation and ready-to-use templates.

BONUS: Since we keep on speaking about productivity, here’s a video guide I’ve put together on ways to automate your workspace using Notion Webhooks.